A 9-week independent study of how people actually reduce digital distraction — comparing detox methods across the market to find the mechanisms that generalize, then translating them into product recommendations for BRICK.
How might we help people sustain reductions in digital distraction — beyond what built-in screen-time tools achieve on their own?
Conducted independently as a student project for my UX Research Fundamentals class. BRICK framed as the stakeholder; this is not an official client deliverable.
Although the project’s focus was BRICK, the study covered a wide range of screen-time management methods. Since BRICK exists in a crowded market, comparing it against free, built-in tools like Apple Screen Time and Android Digital Wellbeing gave a more complete picture of the field.
Most participants were recruited through Reddit — specifically threads on digital wellbeing and screen time — since they represent people actively trying to change their behavior.
Despite the variety of tools people tried, the same behavioral patterns surfaced again and again — each pointing to a concrete product implication for BRICK.
Lean into effort-based friction rather than time-based restrictions alone.
The effort to redownload an app is greater than the effort to find something else to do (i.e., I am lazy to redownload).
Introduce harder-to-bypass restrictions or external accountability, not just self-set limits.
Since I just override the screen time limit on TikTok and don’t have one on Instagram, I needed a more aggressive way to stop doom scrolling.
Position BRICK as scaffolding for behavior change rather than a standalone fix.
[Apple Screen Time is] effective as a log but requires personal buy-in and mental strategy to not fade into the background as just another thing to track.
Balance restriction with personalized, flexible access settings.
Strict methods made me abandon them. I need Facebook during natural disasters and to coordinate with volunteer groups.
Digital distraction is an intervention-design challenge, not an awareness problem.
Across methods, the most durable strategies share a shape: they raise the cost of relapse, resist habituation, and leave room for the messy realities of everyday life. Time limits alone rarely survive contact with a determined user.
For BRICK specifically, the strongest opportunity is to position the product as scaffolding for sustained behavior change — pairing physical friction with flexible, user-controlled access rather than competing with built-in tools on restriction alone.