Hi, I’m Sophia.
I combine behavioral science and user research to understand everyday decision-making.
My focus is understanding and supporting meaningful, long-term behavior change — and translating what I find into design that actually holds.
Selected work
Three research case studiesEnhancing Green Work
How to strengthen recruitment, retention, and long-term impact in green workforce programs by reshaping incentives and status.
Digital Detoxes
A 9-week study of how people reduce digital distraction, translated into product recommendations for BRICK.
Duolingo's Design
Interviews, prototype critique, and card sorting on how Duolingo users define success — and where engagement breaks down.
I study why people do what they do — and what helps them change.
I’m a researcher based in Brooklyn working at the intersection of behavioral science and user research. I’m drawn to the messy middle of behavior change: the gap between what people intend to do and what they actually do, day after day.
Across my work I move between qualitative interviews, surveys, and applied behavioral frameworks — then translate the findings into recommendations teams can act on.
- —Behavior change & habit formation
- —Qualitative & mixed-methods research
- —Behavioral systems & incentives
- —Translating insight into design