Hi, I’m Sophia.
I combine behavioral science and user research to understand everyday decision-making.
My focus is understanding human behavior and translating findings into actionable insights.
Selected work
Three research case studiesEnhancing Green Work
How to strengthen recruitment, retention, and long-term impact in green workforce programs by reshaping incentives and status.
Digital Detoxes
A 9-week study of how people reduce digital distraction, translated into product recommendations for BRICK.
Duolingo's Design
Interviews, prototype critique, and card sorting on how Duolingo users define success — and where engagement breaks down.
I study what and why people do what they do, and how we can utilize that knowledge to catalyze change.
I’m a researcher based in Brooklyn working at the intersection of behavioral science and user research. Specifically, I'm drawn to the messy interaction between humans and our environment.
Across my work I move between qualitative interviews, surveys, and applied behavioral frameworks — then translate the findings into recommendations teams can act on.
- —Behavior change & habit formation
- —Qualitative & mixed-methods research
- —Behavioral systems & incentives
- —Translating insight into design